Media & Management Visibility
Making management accessible without losing authority. Through video, content, and direct-to-investor channels, we build a consistent management presence that keeps leadership on investors' radar.
Investors do not just invest in businesses — they invest in management teams. Trust in the board, confidence in the CEO's strategic vision, and belief in the CFO's capital discipline all influence the share register. For mid and small-cap companies in particular, the management team is often the single biggest differentiator. Two companies in the same sector with similar financials will attract very different investor interest depending on how visible and credible their leadership appears.
The expectations around management visibility have shifted significantly. Prepared statements and broker notes are no longer enough. Investors — institutional and retail alike — increasingly expect direct access to the people running the business. They want to hear the CEO explain the strategy in their own words, watch the CFO walk through the numbers, and see leadership respond to questions in real time. The companies that provide this build deeper investor relationships. The companies that do not get overlooked.
Video, social media, and digital content have made this kind of direct-to-investor communication operationally possible at any scale. A well-produced CEO interview distributed through the right channels can reach more investors than a full day of one-to-one meetings. A consistent presence on LinkedIn or investor-focused platforms keeps the management team on investors' radar between results announcements. This is not about vanity content or personal branding — it is about ensuring that the people making investment decisions can see, hear, and assess the team behind the business.
Why this matters now
The UK public markets have contracted by roughly 32% over the past two decades. The companies that remain listed face greater competition for investor attention from fewer analysts, fewer brokers, and a shrinking pool of institutional coverage. In that environment, management visibility is no longer optional — it is how companies stay on investors' radar between results cycles.
At the same time, AI-powered research tools are changing how investors discover and evaluate companies. Platforms that generate automated summaries, screening reports, and investment briefs increasingly favour companies with strong, structured content presences. A management team that regularly publishes interviews, commentary, and strategic updates creates a richer data set for these tools to draw from. Companies that invest in consistent, well-structured management content are more likely to surface in analyst research, AI-generated summaries, and investor screening — while those that remain silent between regulatory announcements risk becoming invisible.
What we deliver
- CEO and CFO interview production — filmed investor interviews, results commentary, and strategic updates produced for distribution across the investor platform and social channels
- Video content — management presentations, site visits, operational footage, and explainer content that helps investors understand the business beyond the numbers
- Podcast and audio content — regular series and one-off episodes positioning management as accessible thought leaders, distributed through investor-focused channels
- Social and digital content — LinkedIn, X/Twitter, and platform-specific content designed for investor audiences, not corporate communications departments
- Media strategy — earned media placement in financial press, trade publications, and investor-focused outlets that drive meaningful exposure to the right audiences
- Ongoing content programmes — regular, scheduled content that builds a consistent management presence rather than sporadic one-off pieces that lose momentum
How it connects
Management visibility does not operate in isolation — it amplifies every other part of the investor communications programme. The equity story provides the strategic narrative that management content brings to life. Capital markets events create the key moments — results presentations, investor days, capital markets days — and video production extends those moments far beyond the room. The investor platform hosts and organises all of that content in a single, accessible destination. And retail engagement ensures that management visibility reaches individual shareholders, not just institutional analysts with existing broker relationships. The result is a management team that is consistently present, consistently accessible, and consistently on investors' radar.
